The Advantage - Why advertise on the internet?
Here's a internet vs other media comparison fact.
| Media |
Newspaper |
TV |
Internet |
| Continuity |
Limited space |
Limited time |
24hrs/day |
| Volume Limit |
yes |
yes |
no |
| User specification |
can predict |
cannot predict |
can predict |
| goal |
impress brand image |
impress brand image |
impress image + marketing |
| Dominant users |
random classes |
random classes |
dedicated users |
| Ad prices |
Expensive |
Most expensive |
Affordable |
| Transaction |
impossible |
impossible |
possible |
| Interactivity |
no |
no |
yes |
| Coverage |
national/local |
national/local |
nation+international |
|
